When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a ...

Gross margin represents the amount of total sales revenue that a company retains after incurring the direct costs associated with producing the goods sold by the company.

Selenium IDE: This is like a beginner’s friend. It’s a browser extension, often for Firefox, that lets you record your ...