Generative AI could allow video games, for example, to offer personalized scenarios based on player input, Riccitiello said, without giving a time frame for when the marketplace will open.

In fact, Unity is most likely aiming to rival Epic Games ' Unreal Engine, which is a tool often used in various other forms of entertainment — "The Mandalorian" comes to mind as one example of that.

The tutorial was originally recorded at Boston Unite 2015 and shows players how to build a two-player tank shooter game that can be controlled with a single keyboard.